In the space we operate in, there are times when we experience individual pushback with our Safety initiatives such as our coveted Leading Safetyworkshops. The odd participant will sigh and grumble that Safety gets in the way of doing business. That Safety is a cost to business and that budgets are tight. We of course contend (and demonstrate through our programs) that Safety is more about the way you do things; the decision making processes you undertake and how you integrate these into your leadership style. Not bolted-on nor seen as another ‘thing’ to do.
We believe that managing Safety through good leadership practises and supportive processes add value to the overall business proposition.
Interestingly, large business investment decisions are increasingly being made in the context of safety and investment banks such as Citibank are now openly arguing the case for Safety as part of the business value proposition. Quite recently, Citi released a report that highlighted the importance of an organisational focus on Safety performance when investment decisions are being made. They contend that where businesses demonstrate an engaged safety culture that is evidenced by both lead and lag indicators, that they are able to show more convincingly, the value proposition hence a sustainable business model. One of the reasons they cite is that an engaged culture with a focus on managing Safety provides insight into the overall culture of the organisation; its view on corporate citizenship, its relationship with its people and a decision making approach that is both ethical and sustainable as a business model.
Hence, the link to a better investment decision from a banking perspective.
Most recently, we have seen Safety as a value proposition played out in the tanker transportation market. One of our largest clients has just won a $250m supply contract, which was lost by the incumbent after experiencing a significant incident last September. The opportunity presented itself to those who were able to demonstrate their commitment to Safety. Not surprisingly, our client won the contract and deservedly so.
Is Safety a Cost or is Safety a Value? We think Safety is a value and therefore worthy of investment and focussed attention.